Boston, MA, 03/11/2014 – Apple Inc. (NASDAQ:AAPL) seems to be pushing hard to hold on to its current customers by offering innovative and appealing schemes designed to retain its product users and induce them to upgrade to newer generation Apple products. The latest such move by the Cupertino based tech firm was the launch of iPhone trade in program in Canada yesterday.
Well Crafted Campaing
The offer cleverly titled as the “Reuse and Recycle program” allows current iPhone users stuck on older versions ( 3g model and above) of the much fancied iPhone 5S can bring in their older handsets to Apple Stores and exchange the same for a gift card which can be traded in for purchase of newer iPhone or other Apple Inc. (NASDAQ:AAPL) products.
Modalities Of Exchange
The refund amount would vary on each hand set being returned. Apple Inc. (NASDAQ:AAPL) store technicians would estimate the value of the iPhone being returned on criteria’s like model, condition of the handset, quality and any other defects that might reduce the valuation of the older phone. The program is cleverly designed and positioned to appeal to nature lovers and those others who are working towards reducing their carbon footprint on the earth.
Win – Win
The tech firm gains by holding on the customer and helping him upgrade to a newer model of the phone, thereby preventing the likely hood of competition weaning away the customer from them. The firm also intends to recover some of the components which go into the making of the smart phone and either recycle the same or exchange it with the OEM for a neat price.
Program Gaining Traction
The program was first tested out in a soft launch last November in U.S. After the over whelming response the exchange program received from the U.S users, it was quickly offered to Apple Inc. (NASDAQ:AAPL) customers in U.K, followed by other bigger markets in EU like France.