Apple Inc. (NASDAQ:AAPL) takes the mapping business seriously

by Darcie | Tuesday, Aug 27, 2013 | 828 views

Northern, WI 08/27/2013 (usastockreport) – With the recent acquisition of Embark, it is quite evident that Apple Inc. (NASDAQ:AAPL) had taken up the mapping business seriously. Embark is involved in offering mass transit information in selected cities of the United States and Europe and is expected to provide highly value to the company. This deal was done after back to back acquisition made by Apple of Locationary Inc and HotStop.com Inc in July 2013. Apple also acquired WiFiSLAM earlier this year, which provides indoor mapping application technology.

Earlier, Apple Inc. (NASDAQ:AAPL) was using the services of Google Inc. to provide mapping applications for its iOS based devices. While the company had been eyeing this market for quite long time, the acquisitions to facilitate the entry had started out as early as 2009 with PlaceBase to strengthen this service. Further, the company’s intense efforts to play effectively in the mapping business are also evident from the fact there had been heavy recruitment of mapping experts to the company’s talent pool in the recent years.

However, Apple Inc. (NASDAQ:AAPL) had released its own mapping application with the iPhone 5 in 2012 which was under serious criticism as the application was providing inaccurate data. It is thereby expected that these recent acquisitions would help Apple to effectively upgrade the quality of its mapping services so as to prove beneficial and valuable to the users. Further, such acquisition of smaller companies would also prove effective to enable the company to deliver instant and efficient ready made solutions which would prove valuable for specific problems and would thereby prove efficient to the company in the long run.

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