In Search of Google Inc (NASDAQ:GOOG)

Boston, MA, 03/12/2014 – It’s difficult to imagine life without Google Inc (NASDAQ:GOOG). The dominant search engine on the planet is often the gateway to the World Wide Web for most people in the world. No single company represents the Web more than Google. Facebook Inc (NASDAQ:FB) and Twitter Inc (NYSE:TWTR) are johnny-come-latelys compared to Google. And yet, it’s all of 15 years old. Compare that with Microsoft Corporation (NASDAQ:MSFT) or Apple Inc. (NASDAQ:AAPL) both of which are nearly 40.

How did a company founded in a Valley garage by a couple of Stanford PhD students manage to become so influential and such a giant among technology companies?

Innovation and Expansion

Google never sat on its laurels. It won the battle to be the leading search engine in the world easily enough. Its competitors from the early days such as AltaVista are long gone. The only significant search engines still around today include Microsoft Bing, , DuckDuckGo, and Wolfram Alpha.

Google introduced Gmail, Google Earth, YouTube, Google Drive, Google Docs, Google News, Google Chrome, Google Fiber, and the Android operating system for mobile phones in quick succession. Google acquired Motorola Mobility and then sold it to Lenovo in January 2014.

Future Directions

No doubt Google has become a part of our culture in a manner very few institutions ever manage to do.

What new areas is Google seeking to conquer in the future? Data is what Google loves best. It probably owns the most number of servers of any single company and has data processing capabilities that no one else has. No wonder it is focusing on driverless cars and further refining its Google Maps and related geo-targeting related offerings. It has quietly acquired a bunch of robotics companies: Industrial Perception, Inc, Redwood Robotics, Boston Dynamics, DeepMind Technologies and many more. It does not take a genius to realize that Google sees the dawn of consumer robotics just round the corner. After all, perhaps the most famous futurologist of them all, Raymond Kurzweil, works for Google. It’s getting into hardware with the Nexus phones and wearable devices such as Google Glass.

In 20 years, expect Google to be still around and more ubiquitous than ever.

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