Amazon.com, Inc. (NASDAQ:AMZN) will now offer its clients the choice of opting-out of “Special Offer” advertisements on screens of its new Kindle Fire HD and updated original Kindle Fire devices. The retail monster had originally stated at its product launch event last week that such an option would not be available.
After an immediate and angry reaction from the public, Amazon quickly reversed course and said buyers of the new Kindle Fire tablets will be able to opt out of Special Offers for a fee of $15.
As we previously reported, Amazon introduced four new versions of its Kindle Fire tablets computer last week, a 7-inch Kindle Fire HD priced at $199, a bigger 8.9-inch Kindle Fire HD at $299, a Kindle Fire HD 4G at $499, and an upgraded edition of its original Kindle Fire at a price of $159.
Although the Kindle Fire HD 4G still has to obtain approval from the Federal Communications Commission (FCC) before the product can be shipped, Amazon is still taking orders in expectation of approval.
In Friday’s trading session, AMZN gained 3.09% and closed at $259.14, with a trading volume of 5 million shares. Its price to earnings ratio was 316.92.