Lexus has announced the joint production of five short films in collaboration with The Weinstein Company. Lexus is the luxury vehicle division of Toyota Motor Corporation (ADR) (NYSE:TM), and The Weinstein Company is a multimedia production and distribution powerhouse – winner of eight Academy Awards in 2012 alone
The goal of the films is to highlight the new look and feel of the brand and to inspire viewers.
According to the press release Lexus opted for the short film format as it “represents a significant expression of the future in cinematography”. Each film will be created by a director selected from among the best professionals on the rise in the industry. The directors will represent different parts of the world and will also represent different filmmaking genres. The press release further says “Through these films, Lexus will demonstrate the powerful ability to be moved by innovative, dynamic story-telling that challenges the imagination and reinforces the idea that life is an amazing experience.”
Lexus is as noted above a luxury brand. It is focused not only on producing modern cars but also on providing its customers with a rewarding experience.
These films will premier in early 2013, but details are to be announced later. Until then, the progress and production of these films can be followed by visiting www.lexusshortfilms.com.