Mayer relentless in turnaround efforts- Yahoo! Inc (NASDAQ:YHOO) mows archaic products

by Dagmark Garcia | Monday, Apr 22, 2013 | 473 views

Northern, WI 04/22/2013 (usastockreport) – Yahoo! Inc (NASDAQ:YHOO) (Closed: $23.47, Up by 0.90%)’s Chief Executive Officer, Marissa Mayer has been training all energies and sharpening focus on launching and upgrading apps for mobile devices. The company is scrapping some of its online services including a local events calendar and a coupon site. Upcoming Yahoo! Kids, Yahoo! Deals, older versions of messenger and email apps as well as the SMS update service will be shuttered on April 30. In February, Mayer announced at an investor conference that full-scale trimming measures are in progress and that the 60-75 products that are currently being offered will be cut down to a dozen.

Shifting focus not easy, but essential

The spotlight will now be on mobile applications. The executive vice president of platforms, Jay Rossiter said that Yahoo will be pulling-out resources from the archaic and less attractive products. This will give the Sunnyvale, California-based company the finance backup it needs to invest in more current demands such as weather and email applications for mobile phones. He said that the decision is not an easy one but the focus will now be on developing and launching beautiful products. Yahoo launched an e-mail application for tablet computers earlier this week. It lets users swipe messages into various groups in their inbox. A smartphone application for checking weather forecasts was also launched.

A time to focus

All the efforts that Mayer is making, the strong decisions that are being taken and the methodical implementation that is being followed seem to be taking some effect. At the end of 2012, the company had 200 million monthly mobile users. The number rose to 300 million in the first quarter. This growth came primarily from investing in mobile applications such as the photo-sharing site Flickr. The Yahoo spokesperson, Sara Gorman said that in addition to this the fact that a large number of web users are gravitating to wireless devices, has also helped.

In March, the company had said that it will end products such as Yahoo! Message boards, Yahoo! App Search and an application that it had for Blackberry devices. As the mobile wars heat up, the face of online applications must also undergo a change and companies like Yahoo have been channelising a large amount of their funds into products such as these.

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