Northern, WI 05/10/2013 (usastockreport) – The Finnish giant mobile maker, Nokia Oyj (HEL:NOK1V) (Current: EUR 2.80, UP by 3.16%) unveils the new software for use in its Nokia Asha series phones. This software platform would now enable the users to multitask between applications and to access their Facebook accounts for free.
Nokia Asha 501
Nokia Oyj (HEL:NOK1V) had to register 11 million fewer sales than the estimates due to intense competition from smart phones. To cope for this decline, the company had now released the software called the Asha Platform, which will be used in the new Nokia Asha 501 phones and future versions of the series.
This platform enables the user to switch between various applications of his device just with one swap and speed equivalent to that of smart phones. Asha platform would thus enhance the attractiveness of the basic phones, thereby increasing the sales of Nokia Oyj (HEL:NOK1V).
Facebook For Free
In a move to woo the younger generation customers, Nokia Oyj (HEL:NOK1V) had tied up with Facebook Inc. (NASDAQ:FB) (Current: $27.17, Up by 0.48%) and Bharti Airtel Limited (NSE:BHARTIARTL) (Closed: INR 324.10, Down by 0.28%) to provide easy access to the social networking website. The users can now connect to their Facebook accounts free of cost, thanks to the arrangement by Nokia Oyj (HEL:NOK1V). This move is expected to increase the sales of Nokia Asha series phones, which faced intense competition from smart phones. Despite the increasing attractiveness of smart phones, the basic easy to use phones also have an intense market segment and Nokia Oyj (HEL:NOK1V) is determined to gain this market share.