Sony Corporation (ADR) (NYSE:SNE) Gaming For Success

by James Karedelli | Friday, Mar 21, 2014 | 1258 views

Boston, MA, 03/21/2014 – Sony Corporation (ADR) (NYSE:SNE) has finally found a life in its new invention, a virtual reality headset that might just trigger the start of a new era of gaming. Ever the master of inventions, Sony has been facing troubled times trying to keep its head up in the troubled waters of competition.

Of games won and games lost.

Sony has been fighting off competition in everything from mobiles to television units to its laptop business. Most of it has been a losing battle with low priced competition like Samsung and LG. In an effort to stay alive Sony has undergone massive restructuring, had to cut jobs and move away from unprofitable ventures. (read VIAO).

However the one strong hold that Sony has is in the console business. Sony’s console business has contributed heavily to its rising profits. This is why Sony has chosen to push itself forward in this direction.

Reinventing to stay alive

Sony announced its plan to unveil its virtual reality headset recently at a Game Developers Conference held at San Francisco. The product is meant to be the ultimate delight for game enthusiasts, who will see a virtual world around them as they play. The image will track the movement of the eyes and will shift as they look around. The project named as Project Morpheus is still under development and Sony expects to release the specialist headsets soon.

The news has been received with much enthusiasm by gamers all over the world.

Sony Corporation (ADR) (NYSE:SNE) has been riding the crest of success with Play station 4 which was launched last November. Now with the launch of the virtual reality headsets Sony might soon be looking at dominating the gaming market by giving gamers a complete experience that they will not find elsewhere.

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