Northern, WI 04/18/2013 (usastockreport) – The Galaxy S4 smartphone by Samsung Electronics Co., Ltd (KRX:005930) (Current: 1, 483,000 KRW, Down by 2.31%) will finally make an appearance in the United States market. This device which is considered to be Apple Inc (NASDAQ:AAPL) (Closed: $402.80, Down by 5.50%) iPhone’s main challenger will be launched in the American mobile market by T-Mobile USA Inc. and Sprint Nextel Corporation (NYSE:S) (Closed: $7.09, Down by 1.53%). In a statement, Samsung said that the Galaxy S4 will be sold by seven United States carriers and seven retailers.
Raising the bar
T-Mobile aims to be the front runner in the launch-race for this device and will be releasing the S4 on April 24. AT&T will be launching it on 30 April while the largest carrier in the U.S, Verizon is yet to set a date. At the moment the iPhone is in the lead in the American market and the GalaxyS4 which was unveiled in a glitzy event in New York last month is all set to give the Apple device a run for its users. The S4 is equipped with a much larger screen, has a faster processor as well as a high-resolution camera which has increased the pressure on Apple to be on par with these capabilities.
New positioning strategy
The next iPhone is slated to hit the shelves only at the end of this year. The launch of the Samsung S4 will also offer various stores and carriers the opportunity to attract more customers. The world’s largest retailer, Wal-Mart Stores Inc is planning on offering the device via AT&T, at a launch price of $168 with a two-year contract added to it. Sprint will also be selling the device on a contract and at a price of $149.99 though its existing subscribers will have to pay $249.99 for it. The fourth-largest carrier in the U.S, T-mobile is using the S4 as a launch-pad for its new installment-plans for smartphones.
The handset will be offered at a down-payment of $149.99 and subscribers will have to follow-up with monthly installments. This is an effort on its part to regain its lost customer base and is part of its new “Simple Choice” strategy which has no long-term contract attached to it.