The Paradigm Blackberry or Research In Motion Ltd (NASDAQ:BBRY) shift –ratings moved to buy – 005930, AAPL

Northern, WI 04/02/2013 (usastockreport) – Blackberry or Research In Motion Ltd (NASDAQ:BBRY) (current: $15.11, Up by 4.59%) missed sales estimates this year but its last quarter earnings were still better than expected. This is a sure-shot sign that the company is on a comeback route. The company just launched Z10 and the Q10 is expected to be launched very soon. Blackberry generally has a stronger customer-base amongst corporates and business customers. Though market speculation has been very high and the general feel in the smartphone market is that Blackberry is losing out to competitor devices that use the Android technology, these rumors are exaggerated ones says a Paradigm Capital Analyst, Gabriel Leung

Targeting corporates
The shares have now been upgraded to a hold rating. The previous projection for the next 12 months had been $16 per share which, Leung says seems to be headed more towards the $19 range. In a detailed report he said that the company’s operational results are now stabilizing and the stock is worth a second glance. The speculation of a Blackberry takeover is rife as well even as Mike Lazaridis’ departure from the company seems more imminent. Lazaridis is the inventor of blackberry and has seen the company through thick and thin. The company is very optimistic about the Q10 launch and is hoping that their corporate customers stay hooked.

Blackberry has been struggling with rivals such as Samsung Electronics Co., Ltd (KRX:005930) (Current: 1,525,000.00KRW) who have been launching new Galaxy devices and Apple Inc (NASDAQ:AAPL) ( Current: $428.91, down by 3.11%) who have their iPhones that cater to the higher market-segment.

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