Boston, MA, 04/09/2014 (usastockreports) – Twitter Inc (NYSE:TWTR) is looking forward to increasing its customer base in the coming time and, therefore, have introduced new looks and features in its online platform. The company has 241 million users, and it wants to expand its customer base beyond it. The company has taken necessary steps to redesign the profile page. Now it will look more like Facebook Inc. (NASDAQ:FB). The profile page can now have bigger photos and will offer more control to the account holder. Redesigning is done so that the users can have more freedom to express them on a new and improved user platform.
The changes in design
The changes can be seen in the coming weeks. They can have larger photos on the left corner of their profile page. The new design will also have a place for a larger banner photo, as the one that can be seen on the Facebook pages and popularly known as cover photos. The users can make use of the new “pin” feature. It is highlighting one of their tweets so that the other people can know the topics they are interested. The popular tweets will appear a bit larger as compared to the other tweets.
The reason behind the change
Twitter Inc (NYSE:TWTR) is focusing more on the visual look to attract more customers. Some of the people find the Twitter page full of text with symbols and hashtags and hardly find it appealing. At the same time, Facebook Inc. (NASDAQ:FB) is also adding certain features to its platform that resembles the features of Twitter. These are the important steps taken to attract the more audience on their social media platform. It will further have a significant impact on the advertisements.
Web versus Mobile
The new features are only applicable only on the web portal and won’t be applicable on the Twitter Inc (NYSE:TWTR)’s mobile app. It is an area where company has to work out as most of the people now make use of the Smartphones to access their social media accounts.