Wal-Mart (NYSE:WMT) Creates New Search Engine “Polaris” to Compete with Amazon (NASDAQ:AMZN)

by Dagmark Garcia | Thursday, Aug 30, 2012 | 1636 views

Wal-Mart Stores, Inc. (NYSE:WMT) operates retail stores in various formats worldwide. It operates retail stores, restaurants, discount stores, supermarkets, supercenters, hypermarkets, warehouse clubs, apparel stores, Sam’s Clubs, and neighborhood markets, as well as Walmart.com; and Samsclub.com.

Wal-Mart has created a search engine from scratch that is intended to facilitate consumers find what they are looking for much faster. Wal-Mart has called its new search engine “Polaris” and its already helping Walmart.com assist millions of shoppers browse, find and buy items in a simple, fast and intuitive manner.

Polaris takes advantage of semantic technology from Kosmix, a social media technology company it acquired in 2011, and further developed by Wal-Mart’s @WalmartLabs team. Polaris uses algorithms to rank search results via social signals from around the web – and also include a broader range of product categories than returned by typical search engines.

Since launching the new search technology, Wal-Mart has seen a 10 percent to 15 percent rise in e-commerce and m-commerce sales.

In other Wal-Mart news, its Sam’s Club Pharmacy locations are presenting free diabetes and vision screenings on Saturday, Sept. 8 from 11 a.m. to 3 p.m. About 1.9 million latest cases of diabetes are diagnosed each year, and the syndrome is the leading reason of new cases of blindness in adults in the U.S, according to the Centers of Disease Control and Prevention (CDC).

At the time of this article’s publication, Wal-Mart Stores, Inc. (NYSE:WMT) is trading at $72.21, down 0.80%, with the total traded volume of 1.85 million shares.

WMT is ahead its 52 week low of $49.94 and has an average target price of $76.42 per marketwatch.com. There are 3.38 billion shares of WMT outstanding shares and 1.67 billion shares in the public float.


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