Boston, MA, 03/30/2013 – Yahoo! Inc (NASDAQ:YHOO) (Current: $23.53, Down by 0.26%) may eventually have something to rejoice about. EMarketer is an independent unit that researches the market via data that has been compiled from investment banks and researchers and forecasts market trends. It has been more than a year since they hiked their market trend estimates for Yahoo but that seems to have changed. The company has now been catching up with big web spenders such as Google Inc (NASDAQ:GOOG) (Current: $794.19, Down by 1.06%) and Facebook Inc (NASDAQ:FB) (Current: $25.58, down by 1.95%) and its share loss gaps is receding. Resultantly, EMarketer has also raised its forecast for America’s largest web portal.
Turnaround efforts showing results
According to the researcher, the Yahoo advertising sales in the U.S are slated to hit the $3.18 billion mark climbing 3.2 percent in 2013. This is a 2.2 increase on the previously predicted rate. Though this rise is not a significant one, it is a definite indication that the company is clotting the bleed on some level. Since Mayer joined the company last July she has been making many turnaround efforts to make the company regain its position in the internet market. The most visible changes were in the display-ad segment. Some advertising was shown the door after the online e-mail service revamp. This move had been actioned to help users get access to their inboxes faster. Eventually, this will result in higher charges for ads that are displayed elsewhere on the site.
EMarketer has said that this is where Yahoo! Inc (NASDAQ:YHOO) will lose ground and they have dropped their 2.2 percent growth prediction to 1 percent. The company’s share in this core segment of display-ad marketing will drop to 7.7 percent this year from the 9 percent that it stood at in 2012. The projection is that Facebook Inc (NASDAQ:FB) will rise from 15 percent to 16 percent while Google Inc (NASDAQ:GOOG)’s stake will be the highest rising from 15 percent to 18 percent.