Boston, MA, 02/27/2014 – Yahoo! Inc. (NASDAQ:YHOO) Chief Executive Officer Marissa Mayer has indicated at her new goal of combining compelling ads with content this year, as she spoke in an interview in the online media’s office in Silicon Valley.
Focus On Compelling Ads
Mayer praised the way the ads rule in the fashion magazines like InStyle and Vogue. And, she wants to maintain the same appeal for them on Yahoo! Inc. (NASDAQ:YHOO). She confirmed that the ads on Yahoo would be attractive as well as would relate to the news and information that users seek on mobile applications and its websites. Mayer, who was previously associated with Google for the past several years and headed its signature search products division, is in an effort to improve on new search tools and ad meant for mobile users. The step is more of like breaking away from its long old business model since 2010, when the company outsourced search to Microsoft Corp through a 10-year term deal.
According to Mayer, useful ads will definitely make Yahoo’s around 800 million users and advertisers happy. Reportedly, Yahoo! Inc. (NASDAQ:YHOO) is putting its hopes over the new ad formats, in order to turnaround and find much needed fresh stream of income. Recreating Yahoo’s advertising business and its image as a whole has been an immensely challenged task, that has toppled several previous chief executives.
As a part of her turnaround efforts, Mayer has selected Kathy Savitt, an existing executive, to head Yahoo! Inc. (NASDAQ:YHOO)’s news and video segment. This comes on the heels of the exit of COO Henrique de Castro, who was being fired by Mayer last month. Savitt has been with the company since 2012 and her new position within a span of two years makes her one of the important aid for Mayer. In her new role, Savitt will oversee Yahoo News and its video portal, Yahoo Screen.