Yum! Brands, Inc. (NYSE:YUM): Builds Up A Lip Smacking Image

by James Karedelli | Friday, Mar 28, 2014 | 1434 views

Boston, MA, 03/28/2014  (usastockreports)- Yum! Brands, Inc. (NYSE:YUM) operates widely successful restaurant chains, KFC, Pizza Hut and Taco Bells worldwide and has its franchise units overflowing with customers. However the recent times have seen even these fast food giants struggling to stay afloat in business.

The company is pulling up its socks and going on a massive image building campaign to regain lost ground. Here is a look on how the company is re-strategizing itself to win favors with its hungry customers.

KFC’s sales crashes in China

Yum’s brand KFC has been hugely successful in China with more than half of its revenue coming from the country alone. KFC is planning to increase its store number to touch up to 700 this year in China.

KFC which had been a huge favorite with the hungry Chinese got hard hit amidst reports that the chicken used by the brand was bred in an unhealthy manner and might pose health risks. With this news KFC’s business slumped as sales crashed by over 4 percent in the fourth quarter of last year.

KFC gets a makeover

Fighting back its dipping revenues KFC will be revamping its image in China with a multidimensional approach. The brands will redesign its store front to attract more customers. Store personnel will also get new uniforms.

Additionally the company will revamp itself electronically to make the ordering process easier. Prepaid take out options are also being considered.

More than anything KFC will rebuild its menu to include more options. The brand also plans to rope in Chinese celebrities to endorse its products and get a makeover with the customers.

In the U.S.

Taco Bell has also been aggressively pushing itself to get a larger pie of the $40 billion breakfast market in the US. The company has introduced new menu options which it believes will pull in a larger crowd.

YUM Brands stocks are currently trading at $73.20.

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