This morning Ulf Spitzer, Street View Program Manager, announced in a Google Inc. (NASDAQ:GOOG) blog posting that Street View is launching its biggest update ever: “doubling our number of special collections and updating over 250,000 miles of roads around the world.” Coverage is being increased in “Macau, Singapore, Sweden, the U.S., Thailand, Taiwan, Italy, Great Britain, Denmark, Norway and Canada”, and they are launching special collections “in South Africa, Japan, Spain, France, Brazil and Mexico, among others.”
If you follow this link to the blog, you will find additional links to some of the updated coverage. For a taste of what you might find there, here is a link to a Street View of the road through the Taroko Gorge in Taiwan. Other new places include parks, castles and tourist attractions. (Alternatively you can check out streets and attractions directly through Google Maps, or to learn more about Street View you can go here.)
Street View is a part of Google Maps. So adding so much coverage all at once has to feel like somewhat of an in-your-face-to-Apple moment for Google employees after Apple dropped Google Maps from its new mobile iOS6 operating system – especially after Apple failed so badly with their own mapping technology. Because the truth is that Google Maps is constantly adding new features, including underwater views such as views of The Great Barrier Reef, and probably doesn’t have to make such a big splash with a single huge update.