Motorola Mobility, now owned by Google Inc. (NASDAQ:GOOG), together with Intel Corporation (NASDAQ:INTC), has introduced a new full-screen smartphone named the Motorola RAZR i. In its statement, Motorola touted the new phone’s advanced edge-to-edge 4.3 inch display which gives users “more screen with less phone”, its fast 2.0 GHz Intel Atom processor and a long-lasting battery it claims is “40 percent more powerful than the competition”.
Other features cited were the camera (which with the power of the Intel processor offers instant launch and the ability to snap 10 pictures in less than a second) and the phone’s tough exterior. Quoting from Motorola’s press release, the new RAZR’s “aircraft-grade aluminum4 frame surrounds the display, which is made of Corning Gorilla Glass, to deflect both scratches and scrapes. On the back, RAZR i is made DuPont KEVLAR strong3. Spilled coffee? Caught in the rain? Don’t worry. RAZR i is protected with a splash-guard coating—even on the electrical boards inside.”
And of course, given Motorola’s relationship with Google, the new RAZR uses an Android operating system.
The phone will be available “beginning in October in select European and Latin American markets including the U.K., France, Germany, Argentina, Brazil and Mexico with more to be announced”. No date for the U.S. was announced. But apparently the current Intel chips don’t support LTE, which means that it wouldn’t be smart to launch the new RAZR in the U.S. It’s much better suited for markets where 3G still dominates.
For Motorola, the new smartphone with its powerful processor represents a chance to regain market share in Europe.
For Intel, which has had very little presence in the mobile device market, this represents a new market which is important for its future as the PC market shrinks while the mobile device market booms.