Nokia Corporation ADR) (NYSE:NOK) and Oracle Corporation (NASDAQ:ORCL) have teamed up to provide mapping services. Oracle has developed a link between its mapping software and the Nokia Location Platform (NLP). NLP has maps for almost 200 countries and Oracle has map rendering software that is well-integrated into its other applications. According to Nokia’s statement “By integrating NLP with Oracle applications, maps and business data can align to one consistent, accurate map on a worldwide basis.”
Nokia already provides mapping and navigation services to a number of companies including BMW, Mercedes, Volkswagen Amazon, Yahoo, Groupon and most importantly Microsoft. Nokia’s mapping and navigation technology will be standard on all Windows Phone 8 devices.
While not a game-changer by any means, this deal should give Nokia’s mapping and location business a solid boost and great distribution to go along with its Microsoft partnership and other agreements.
Google and Apple, who have been big competitors in this area have recently suffered some setbacks. Google lost Apple as a client for Apple’s new iOS6. And Apple’s new mapping software so far has been a huge embarrassment.